Sportradar Publishes Second OTT White Paper for Sports Rights Holders and Content Owners
2 minutos de lectura
(Vienna).- Sportradar, the leading provider of sports data intelligence, today released its second OTT white paper, The Future of the OTT Experience, in which it examines and explains how rights holders and content owners can best engage with the modern viewer using advanced sports data and statistical insights as part of their video output.
As a pioneer in combining data and video, Sportradar has created a white paper that examines gamification, interaction and personalisation across the video landscape, as well as how the inclusion of betting content and advanced insights can grow engagement with modern audiences and keep them on platforms longer.
The white paper features comment and analysis from Sportradar clients including Borussia Dortmund, Onefootball and the European Volleyball Confederation, offering key takeaway points such as the following:
- How flexible and scalable OTT features, designed to enhance the experience, can help rights holders stand out in a crowded media landscape.
- The opportunities that exist for content owners when it comes to personalisation, interaction and gamification overlays.
- Why data is the key, both when it comes to the personalisation of content and also the overall monetisation strategy.
Felix Blank, Director of Digital Platforms at Sportradar, said: “Following the positive feedback we received around our first white paper – The Monetisation of OTT and Data – we are pleased to be able to continue sharing both our and our clients’ knowledge with rights holders and content owners.
“In a splintered and competitive media landscape, publishers need to ensure their video strategy is as engaging and user-focused as it can be. By using data not only to keep viewers engaged but also properly monetise the overall strategy, rights holders can fully leverage their digital ecosystem.”
Download a copy of The Future of the OTT Experience here.
Categoría:Sportsbook
Tags: betting software, Sportradar,
País: Austria
Event
Peru Gaming Show 2025
18 de June 2025
Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025
(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.
Friday 18 Jul 2025 / 12:00
From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion
(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.
Tuesday 15 Jul 2025 / 12:00
Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)
(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.
Monday 14 Jul 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.